Ecosia

What stood in the way.

Ecosia's planting mission resonates deeply once people hear it — but most never make it past the default search bar on their phone. They needed the message carried by voices the target audience already trusted on climate and everyday ethics.

How we approached it.

We paired Ecosia with climate educators, slow-living creators and ASMR naturalists whose audiences were already primed for the pitch. Each creator translated the "searches plant trees" story into their own format, and we amplified the strongest pieces as paid social across parallel markets.

Numbers that moved the brief.

Search installs attributed to the cohort drove measurable growth in active users, and the campaign reached a significantly younger demographic than Ecosia's historical base.