Rakuten

What stood in the way.

Rakuten had strong brand recall but struggled to convert curiosity into first-use. New shoppers didn't fully trust that the cashback was real, and paid social had plateaued on return-on-ad-spend through the holiday window.

How we approached it.

We commissioned creators to film their real first-purchase flow — from install to payout — across beauty, fashion and home categories. The transparency cut through the skepticism, and we rotated a deep pool of creators to keep hooks fresh across a twelve-week run.

Numbers that moved the brief.

Sign-ups from creator traffic over-indexed on first-purchase conversion by a wide margin versus paid social averages, with lifetime value tracking well above acquisition cost.