Sky

What stood in the way.

Sky needed to build awareness around new streaming tiers in markets where the core brand is already saturated. TV-style ads were performing against a ceiling, and younger segments were largely consuming content on social-first surfaces.

How we approached it.

We built a creator roster across entertainment, sport and lifestyle verticals and briefed them on the specific show slate most relevant to their audience. Content ran as first-reactions, watch-alongs, and recommendation lists, with the best-performing pieces cut down into paid creative.

Numbers that moved the brief.

Sign-ups from the creator funnel exceeded forecast and Sky retained the strongest-performing creators as always-on partners in the following quarter.